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Retailing Dreams in Bloom
Author: Date:2013/12/11 17:34:00 Read:2080
            
                                                               The site of retailing knowledge and skills competition

            
                                                            Teams of three persons face up to the challenges

            
                     No.4 Sales Company representatives illustrate the displayed innovations of Lanqin oral solution

            
                                     The Competition of Visitors challenges the contestants' response to contingency

            
                                                                             Constants express their retailing dream

            
                                           The Cheer Squadron of No.9 Sales Company shows strength and solidarity

            
                                                                               Audience shows passion

            
                                  Xu Haoyu, Vice Chairman of Yangtze River Pharmaceutical Group, presents awards
                                                                               to super representative first prize


"What is the most distinct feature of Bailemian in comparison with other similar Chinese medicine?" "Can you name at least three ingredients of Lanqin oral solution?" On October 29, Yangtze River Pharmaceutical Group Retailing Knowledge and Skills Competition was held in its headquarters of Taizhou. Nine sales team from sales companies of Yangtze River Pharmaceutical Group gathered to compete in knowledge and skills. Nine shop owners from chain stores in China acted as judges. Xu Haoyu, Vice Chairman of Yangtze River Pharmaceutical Group, Ji Weiqun, Vice General Manager of Yangtze River Pharmaceutical Group, Ji Hongquan, Head of No.1 Sales Bureau, Yu Yu, Head of No.3 Sales Bureau, and managers from big companies and provincial companies attended the event. The competition was divided into five parts to test the retailing representatives' basic knowledge about the Company and products with questions and answers. Facing the professional questions raised by the host, some of the contestants answered fluently while some displayed hesitation when hearing the countdown. In the game of product creativity display, contestants showed their innovative abilities: they assembled a bicycle made of Bailemian package to show the idea of "green sleep and 100% of happiness"; they assembled Lanqin oral solution package into a Yangtze River Pharmaceutical Group ship or the Century Pearl Tower, which was a symbol of Yangtze River Pharmaceutical Group. Their unique way of expression and accurate image positioning was a feast of eye to the audience. The competition of visitors was demanding on the ability to respond in emergency: in response to the frequent asked questions in retailing, contestants took active part and their clever answer won applause and cheer from the audience. In the Dream 60s, the nine team leaders expressed their dreams on sales. Behind them were 800 retailing point of service that covers more than 20 thousand sales points, which was the footprint of one and another street and drugstores. On the site of competition, the competition on the stage was fierce, and the cheer squadron showed no weakness in comparison. "Dreams in your hearts prevail", "Chase your dream in Yangtze River and let your passion fly in the big Northwest", "Show your best and strive for higher grades"…their loud cheering resonated the site and displayed the power of unity and solidarity. Through fierce competition, No.5 Sales Company team won Super Representative First Prize, No.4 Sales Company team won Super Representative Second Prize, and No.7 Sales Company team won Super Representative Third Prize. In the game of display of creation, No.4 Sales Company team used the image of robot to show Lanqin oral solution, which was the prime choice for children's hand, foot and mouth disease designated by the Ministry of Health. The show impressed most of the judges and was rated the Best Creativity Prize. The No.5 Sales Company team was swift and active throughout the competition and won the title of Star of Tomorrow.
At the end of the competition, Xu Haoyu commented on the performance of the contestants. He was affirmative of the knowledge and attitude shown in the sales persons in the competition, and, evoking his own growth in sales, he encouraged the personnel in the retailing division of Yangtze River Pharmaceutical Group to work hard, be positive-minded, and strive for the best performance and achievement.
Setting up good standards could boost development and power. This competition show Yangtze River Pharmaceutical Group's stress on the retailing and retailing representatives and laid a foundation for improving the working passion, cultivating an atmosphere of competition within the company, spurring the efficiency among the workers, and the sound development of the retailing legion.