On March 15, the Working Conference of Enterprise Trademark Strategy for Jiangsu Provincewas held byJiangsu Administration for Industry and Commerce in Wuxi. The conference aimed at implementing the guiding principles of trademark strategies, summing up and promoting the experience of success of trademark strategies, and encouraging the "Going-out Strategy" with self-owned, high-end concentralized and internationalized brand for enterprises.
Trademark strategies are the core of and key to brand economy. Brand management strategy, which revolves around trademarks in international trade, has become an important route to the growth of enterprises. Over the past years, with profound attention by the leaders of the Group, the trademark "Huyou" has gone through Madrid international registration in 46countries and regions including the USA, the United Kingdom and Hong Kong, enhancing its brand internationalization while protecting the trademark overseas.
Trademark is of vital importance in market competition, and registering can be the best protection for a brand. To achieve a better brand and internalization of business operation during the 12^thFive-Year-Plan, the Group will continue to vigorously plan the management of trademarks, further promote the "Huyou" brand series internationally and unlock the potential of
its brand value.