On the afternoon of February 10, the Group’s first training class of "Elite Promotion" sponsored by the Marketing Department was successfully completed. At the completion awarding ceremony of the training class, the Deputy General Manager Ji Weiqun and the Market Supervisor Sun Guoqin encouraged the students to establish confidence, be diligent in study, realize the role change and give play to their talents so as to create the brand services of YRPG and grow into the academic strength adaptable to the market promotion. With the increasing transformations in the pharmaceutical market in recent years, the sales mode of prescription drugs has been gradually transformed from the traditional marketing based on the client relationship to the academic wisdom marketing which stresses academic communication and promotion, satisfies the doctor’s demandsof drug use knowledge. In order tocope with the changes in the market competition environment, better give play to the academic promotion, promote the upgrading sales service, and required by the head company, the Marketing Department elaborately planned and organized the subject training of "Promoting the first station to win in the department meeting" so as to cultivate fresh strength in the enterprise academic promotion.
Over 50 excellent employees as commended by the operation company, the group company limited, shareholders, Haici Biological Pharmaceutical Company and over 30 promoters from the region of Jiangsu and Anhui participated in the training, the elite convergence well-nigh. In the training for a week, the students have received a systematic training ranging from the product knowledge, basic etiquette, sales, speech skills and hospital visit skills,convening of department meetingtocarrying out professional academic promotion so as to help them rapidly act well in the role of a promoter and command the basic promotion skills of independently organizing department meeting.
The training featured strong trainers, including not only market supervisors, company managers and product managers but also elites in the same industry and from foreign enterprises as employed externally. Thus the training was rich in content. Some of them highlightedthe sales and management experience for over 10 yearsvividly explained sales skills and tactics; some of them stressedsolid academic basis and profound clinical experience and market promotion for many years had the words at "how to organize the department meeting" in a very easy manner; some of them introduced the market promotion flow and operation standard of foreign enterprises, which seemed rather practical to such promotion freshmen who benefited a lot in the course.
Before the completion of the training class, the Marketing Department held a "promotion elite" match composed by two parts including the theoretical examination and the department meeting simulation speech in order to check the training result in an all-round way. In the simulation speech, the students were divided into four groups with each memberdelivering a speech on one of seven products as stipulated. Time limit was 10 minutes and the appraisers gave the mark on the site. Their well-thought-out plans and speeches with fervor and assurance that they had been adept in the product knowledge, basically commanded the department promotion skills with unprecedented rising learning enthusiasm. After intense and scorching competition, 24 excellent students were finally selected with 4 members won first awards, 4 memberssecond awards and 16 membersthird awards.
As arranged by the head company, the qualified students in the first training would be soon involved in the market, practice and give a better play to help various sales companies carry out the product promotion.