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Record of the Product Knowledge Competition among Marketing Management Cadres with "Marketing Success with Action after Awareness"
Author: Date:2013/8/1 16:50:00 Read:1499
"What are the advantages of Docetaxel Injection produced by the Company?" "Please speak of the usage of Dezocine Injection." Elites from the marketing line joined together at Manshanhong Hall of Petrel Hotel in the afternoon of June 2. A product knowledge competition among marketing management cadres was in process in an intense and passionate environment with repeated climax.
As an important content of the group’s operation conference in May, the competition tended to pass new knowledge, promote new products, and check the knowledge of members at the operation and management level as well as the implementation of the general company’s decisions. The phalanx led by general managers of nine companies competed in the arena by means of the knowledge competition, competing in another "battlefield".
The competition was divided into four steps of "Receiving Achievements with Happiness", "Peak Time", "Risky Speed Increase" and "Practical Speech". Neither team showed the impression of weakness with undrawn scores. In the risky question step, all the teams chose the maximum value to show their determination to win. In the open speech, general managers of various companies expressed their understandings and practices in promoting new products and share some successful concepts and experiences.
The fluent answer and brave presentation of every competitor showed that the company’s operation and management level was a group adept at learning and fighting. They were not only adept at driving the market tendency but are also experts of products. Thanks to this outstanding management group, YRPG could create the miracle of having maintained the rapid increase of its sales volume for many years.
No. 3 Company won the champion, No. 7 and No. 2 Company won the second and the third prize respectively upon nervous and ardent competitions. Top leaders of the Company attended and appreciated the competition in person and awarded the winners. President Xu Jingren underlined in comment that the knowledge competition was only a form; what’s more important was that all of us shall learn from each other, exchange experience and reach commonness in competition. He hoped that efforts shall be made to further intensify the sense of study and promotion of the products within the group so as to magnify the product’s competitive advantages and realize the operation targets for the first half year successfully.