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Reputation Came From Sincerity
Author: Date:2013/8/1 0:00:00 Read:1339
The group’s Quality Management Department once received a letter from Chen Hanjie from Shanghai in early years, stating that he was never dared to eat "Weisu Granules" which was sealed from three sides instead of the original one side. It was only different package rather than the quality problem. In order to solve the consumer’s worry, the person in charge from the Quality Management Department went to Shanghai by bus in rain and found Chen Hanjie to answer each question as proposed in the letter, which moved the consumer a lot.
On the market, what YRPG people are promoting is not only the superior drugs but also the moral standing and the enterprise’s faithful image. On the group’s promotion brochures, its behavior standard is so inornate: to behave with dignity, to produce drugs with faithfulness, to shoulder the social responsibility with self-willingness.
The quality marketing has become the weapon of YRPG people to seize the market commanding point. As to the YRPG people, "to promote the after-sales service quality" has also been a loud slogan of the enterprise while paying attention to the R&D quality, production quality and process control. In order to promote the after-sales service quality, a specific quality information section was established to deal with consumers’ letters and calls by professional pharmaceutical personnel. Besides, the group also set an after-sales hot line with inner cadres aware of quality to be on duty alternatively so as to solve the consumers’ worries afterwards in a practical manner.  
"Buying YRPG drugs is like buying reassurance", as appraised by a normal consumer, which connotes the YRPG people’s endless pursuit of quality and YRPG’s essence of considering quality as its life, seek survival with quality and promote development with quality.